The original documentary Frontline Fashion was seen by millions but this year’s TV special edition is set to broadcast the competition and its aims even further afield. Bel Jacobs reports.
[Throwback] It’d been a busy year for Kévin Germanier, our The EcoChic Design Award 2014/15 winner. The media furore that followed him from Hong Kong’s runway back to his London home stayed with Kévin until his return to Hong Kong in September 2015 for his winning prize; to spend three intense months creating his up-cycled collection with Shanghai Tang. He hit the floor running, with his trademark charm and smiles in tow, to work shoulder to shoulder with China’s leading luxury brand’s team on each step of the process, from design, production, sourcing, marketing and merchandising, as he prepared his collection, and visions, for sale.
Following her First Prize win for the EcoChic Design Award 2015/16, Polish rising star Patrycja Guzik returned to Hong Kong to embed herself in the Shanghai Tang design team to learn how sustainable fashion can be implemented on a commercial scale. Currently on showcase at the brand’s Duddell Street flagship store in Hong Kong, the resulting up-cycled capsule collection was created from surplus luxury fabrics from the brand’s previous collections. Pat took inspiration from Redress’ hometown, incorporating the rich purples and blues of our megalopolis’ night skyline, and playful ruffle details to emulate Victoria Harbour’s lapping waters into her designs. Click here to learn more about this creative collaboration for change.
For a front row seat at our The EcoChic Design Award 2015/16 grand final show on 20 January, tune into www.ecochicdesignaward.com at HKT 17.00 / GMT 9.00. No matter where you are in the world, you’re invited to join the excitement as we live stream the fashion show grand final and announce our winners straight to your laptop, phone or tablet. Add 20 January to your diary now.
Watch The EcoChic Design Award 2014/15 finalists present their minimal waste collections on the runway at Hong Kong Fashion Week’s World Boutique. The show will be live streamed on 21 January 2015 at 17:00 HKT / 09.00 GMT on NOTJUSTALABEL.COM.
We are delighted to announce new partners joining us for The EcoChic Design Award 2014/15. Ford Motor Company joins us as Gold Sponsor and Shanghai Tang join us as our Prize Partner. A full list of partners can be found here. We welcome these partners and look forward to another successful competition cycle!