We believe in
the positive power
of fashion.

We are a Hong Kong-based, Asia-focused environmental NGO on a mission to accelerate the transition to a circular fashion industry by educating and empowering designers and consumers, in order to reduce clothing’s negative environmental impacts.

Fashion’s current linear system of ‘take, make, use and waste’ is unsustainable. One rubbish truck of textiles is landfilled or burned globally every second. We are building a circular fashion economy, where responsibility is taken for a product’s entire lifecycle and its impact on the planet.