We're leading the charge in helping the Hong Kong public rethink their wardrobe waste. In partnership with laundry experts, Miele, 4.5 tonnes of clothing were collected this week after a short citywide campaign proving that consumers have no desire to throw away their unwanted clothing – of which almost 100% can be recycled. Engaging consumers on the value of keeping clothing in action for longer through better care, the clothing drive is part of our mission to expand our work to save more clothing from landfills.
EcoChic Design Award 2017 ambassador Kate Tsui represented Redress at the GGEF Women Eco Game Changer Awards Night 2017 on 18th October - a meaningful event which acknowledged and gave recognition to women leading and inspiring change, making an impact in the community and environment through innovation in Asia.
In dialogue with Dr. Frederik Balfour, Editor-at-Large at Bloomberg, Kate spoke about her personal journey towards sustainability through her role as ambassador for the EcoChic Design Award, and the positive role women can play in pushing sustainability forward in the fashion industry. She also inspired the room of guests with her stylish up-cycled outfit reworked by our EcoChic Design Award finalists from items found in Hong Kong clothing bins during the recent Redress x Miele Consumer Care challenge! Kate styled the versatile outfit with a reconstructed skirt she had up-cycled from a black evening gown that had been in her wardrobe for a few years.
Congratulations to the winners of the awards - Sandra Marichal, Elaine Ng, Juliana Lam & He Yisha. It was especially wonderful to see those pushing for positive change in the fashion industry recognised!
In the lead up to the Grand Final show, our EcoChic Design Award finalists were united in Hong Kong to explore the multiple possibilities for tackling real-life textile waste scenarios. Competing in challenges focused on circular economy models, our designers crafted prototypes for new lifestyle products from Cathay Pacific’s retired uniforms at the Langham, Hong Kong; rescued discarded clothes from Hong Kong’s clothing bins through simple care techniques with Miele; and got a taste of the production line and the critical role that designers play even at the manufacturing stage with TAL Group. These challenges showed these young designers first-hand how improved interactions between designers, manufacturers and consumers can significantly alter the overall environmental impact of every single piece of clothing. Congratulations to all our winners!
Click here to revisit our favourite moments from the week.
The EcoChic Design Award Alumni Network launched with a networking event in Hong Kong, where the alumni mingled with industry professionals and media representatives. At the event, we showcased ten alumni sustainable brands and held a panel discussion on the topic ‘Is the future of fashion ready for positive change?’. The panel was moderated by Tania Reinert-Shchelkanovtseva, Co-founder of A Boy Named Sue, and speakers were Arnault Castel, Founder of kapok, Anderson Lee, Chairman of Sustainable Fashion Business Consortium and Cherry Wong, Project Manager of The Office of Hon Felix Chung Kwok-pan, Member of Legislative Council.