we believe in the positive power of fashion
We are a Hong Kong-based, Asia-focused environmental NGO on a mission to accelerate the transition to a circular fashion industry by educating and empowering designers and consumers in order to reduce clothing’s negative environmental impacts.
Fashion’s current linear system of ‘take, make and waste’ is unsustainable. One rubbish truck of textiles is landfilled or burned globally every second*. We are building a circular fashion economy, where materials are kept in use and where nothing goes to waste.
We want to redress – i.e. “to remedy or set right” – fashion. Together.
*Ellen MacArthur Foundation (2017), A New Textiles Economy: Redesigning Fashion's Future
