Hong Kong – Across the city more than 80 companies, clubs and schools, joined Redress for their first #GetRedressed Month – kicking off the charity’s goal to turn October into the official month to take action against textile waste. Just over nine tonnes of unwanted clothing was collected through the drive, which also included a series of events and educational activities designed to drive awareness and shift behaviours among the general public.
This month hundreds of Hong Kongers visited our latest Pop-up shop eager to get their hands on quality secondhand clothes and accessories from the Redress closet. Our pop-up generated valuable funding for Redress and our work to cut waste out of fashion whilst promoting the local circular economy, as shoppers revealed in the treasures that we freed from hibernation in Hong Kong’s wardrobes and put back into use in one of our largest clothing drives to date!
We're leading the charge in helping the Hong Kong public rethink their wardrobe waste. In partnership with laundry experts, Miele, 4.5 tonnes of clothing were collected this week after a short citywide campaign proving that consumers have no desire to throw away their unwanted clothing – of which almost 100% can be recycled. Engaging consumers on the value of keeping clothing in action for longer through better care, the clothing drive is part of our mission to expand our work to save more clothing from landfills.
We are now buying more clothes than ever before and have moved away from carefully looking after our clothes. Skills like cleaning, sewing and storing have fallen out of fashion and many of us are actively damaging our clothes through our everyday cleaning routines - prematurely ageing them by boiling, bleaching and tumbling them within an inch of their lives! We don’t know how to care for, or dispose of our clothes responsibly…
It’s not too late to celebrate Redress' 10th anniversary with us. Join in on our campaign and take the ‘10 steps to a more conscious closet’, or make a one-off donation of $10/£10/€10 to help drive our work forward. You can even show Redress some extra love when shopping with our supporting partners, who have been fundraising on our behalf this month.