A new Greenpeace survey on the shopping habits of people across Europe and Asia, finds that regularly buying too many clothes, shoes, bags and accessories has become an international phenomenon – in fact the average person now buys 60 per cent more items of clothing and keeps them for about half as long as they did just 15 years ago. This is especially striking in China and Hong Kong with up to half of consumers buying more clothes than they need and use, with social media and online shopping fueling much of this shopping craze. In June 2017, Redress and PizzaExpress joined forces for an exclusive DIY workshop hosted at the K11 restaurant, a haven of calm among the hustle and bustle of one of Hong Kong’s busiest shopping areas, inspiring participants to transform their out of use T-shirts into a fabulous, summer ready designs! From embellishing, patching to cutting techniques (and a little online inspiration), together we discovered all sorts of creative ways to breathe new life into clothing, and lighten the environmental impact of our wardrobes along the way.
The Hong Kong Government are working towards their target to reduce per capita carbon emissions to 3.3 - 3.8 tonnes by 2030. To promote positive change, this month the Environmental Protection Department hosted Hong Kong’s first ever Zero Carbon Fun Fair to celebrate World Environment Day and raise awareness of how to live more low-carbon lifestyles with help from 40+ government groups, NGOs, schools and services. Redress were invited to dress the officiating guests, including Secretary for the Environment K.S. Wong for a fashion show. We recruited the help of Make Your Wardrobe Work’s Sheryl Bolden to select designs from our rich pool of Hong Kong grown alumni which included David Lee (Artisan), Janko Lam (Classics Anew) and Angus Tsui showing attendees that sustainable fashion fits all!
Returning as China country coordinator for Fashion Revolution this year, Redress were determined to make this important campaign louder than ever before in our region. Adding momentum to the 90 countries and 70,000 individuals that got involved worldwide last year, this week we’ve already seen fantastic activity from individuals, schools and organisations across Hong Kong and China who are using social media, workshops, swapping events and even school projects to demand a fairer, safer and cleaner fashion industry, and to drive more discussion around the current state of our relationship with our clothes.
On 13 March 2017 we celebrated the official launch of our new book Dress [with] Sense which followed years of behind the scenes work by co-authors Christina Dean, Hannah Lane and Sofia Tärneberg, with publishers Thames & Hudson at London's Goldfinger Factory. Joining us to share their personal tips for sustainable wardrobes were inspiring role models Dilys Williams, Ash Black, Safia Minney, Katie Jones and Johanna Ho.
In September 2016 we hosted a series of three of our ever-popular secondhand clothing pop-up shops with partners PizzaExpress, The Annex and KONG. We had record numbers of customers searching for gems from our impressive range of pre-loved luxury brands to quality high-street brands. All proceeds went to support our work.
On 21 September 2016, Redress and Mustard held the Hong Kong premier screening of new documentary, Frontline Fashion. This exclusive event was held at The Annex with a VIP audience of fashion industry professionals and long time Redress supporters.
A more sustainable fashion system; is digital disruption fuelling positive change?
The digital space is disrupting the way the fashion supply chain – which contributes to the second biggest polluting industry in the world – communicates. Some players are now using digital technology to their advantage as they build more sustainable businesses whilst reducing waste, as they seek to cut out traditional road blocks that lead to clunky and often complex supply chains, and waste in the production process.
Redress will present four talented emerging designers, The EcoChic Design Award Alumni, to show their sustainable fashion brands at HKTDC’s CENTRESTAGE 2016. Read more about them here. Sign up to the public event on 10 September here.
In September 2016, we hosted not one, not two, but three of our ever-popular secondhand clothing pop-up shops with partners PizzaExpress, The Annex and KONG. Customers shopped from an impressive range of pre-loved luxury brands to quality high-street brands with all proceeds going to support our work.
From 5 - 9 September, we organised the Get Redressed Clothing Drive 2016. This clothing drive, supported by corporate donor partners, collected approximately 4.5 tonnes of unwanted secondhand clothing and accessory donations which were then distributed to local environmental and welfare charities in Hong Kong. In addition, the clothing drive raised awareness about Hong Kong’s high clothing waste rates among the public.
Pacific Coffee selected Redress as their charity partner for the month of September 2016. Throughout the month, cash donations were accepted at till point collection boxes in all Pacific Coffee Hong Kong coffeehouses. Generous donations collected will go to support Redress' 2017 work in reducing textile waste in the fashion industry though designer, consumer and industry engagements.
This clothing drive will give unwanted clothes a second life and reduce clothing waste and bring benefit to local environmental and social charities. Anyone can join by dropping their unwanted quality clothes off at the Caelum Greene store. More information here. If your company are interested in joining our corporate drive get in touch here.
We showcased competition designs from The EcoChic Design Award 2014/15 cycle alumni Cher Chan, Noella Tapasu Koy and Yvonne Tsai at the Rebirth Garden 2016 exhibition in Shanghai organised by Business Ecology Studio in April and May. The exhibition started at Shanghai Financial Tower and then moved to Shanghai Library and presented designs representing “aspects of the circular economy and visions for a better and more sustainable future.”
Can circular business models be a solution for the fashion industry’s textile waste?
The fashion and textile industry is the second most polluting industry in the world behind oil. As the depletion of natural resources prevails and the cost of virgin materials continues to show volatility, the current linear model of ‘take, make, waste’ is no longer a sustainable business option for the fashion industry to remain competitive.
The EcoChic Design Award Alumni’s minimal waste designs were exhibited at the world’s largest fabrics and accessories trade fair, Intertextile Shanghai Apparel Fabrics within the fair’s All About Sustainability Zone. We also brought expert heads together with Redress’ Founder Christina Dean leading a panel discussion on E-Commerce: An Exciting Opportunity for Sustainable Fashion? This explored the opportunity of merging two of fashion’s big growth areas – the rise in e-commerce and the rise in interest in sustainable fashion – into one winning formula for fashion.
On 7-11 September 2015, we organised our second annual Keep Caring Clothing Drive in partnership with Miele. This clothing drive, supported by corporate donor partners, collected 3.5 tonnes of unwanted secondhand clothing and accessory donations that were distributed to local environmental and welfare charities in Hong Kong. The clothing drive also raised awareness about Hong Kong’s high clothing waste rates among the public, with participating partners engaging their teams with Redress’ supporting educational information.
The Y WASTE? was an exhibit uncovering the dark shadow of fashion. It contained 360kg of discarded secondhand clothes representing the amount of textiles dumped into Hong Kong’s landfills every two minutes, and was displayed at Hong Kong’s K11 Art Mall from 7 - 20 July 2015.
We partnered with Laws Group Ltd for a highly successful clothing drive where we collected a record 2.5 onnes of second hand clothing and accessory donations to divert unwanted clothes from landfills to local environmental and welfare charities. In addition, the high quality clothing and accessories were sold at our fourth Get Redressed second hand pop-up shop, which was held at D2 Place in Lai Chi Kok, where we raised a record amount of charitable funds to drive our future educational consumer campaigns.
For Earth Hour 2015, we partnered with WWF for their One Earth Mission focus week on Clothing mpacts, and organised a DIY workshop to demonstrate simple ways to give new life to clothes and contribute to the reduction of clothing waste and consumption. We invited our The EcoChic Design Award 2014/15 Alumni Hill Tse to lead the session where she guided the participants to transform their unwanted t-shirts into stylish tote bags.
Redress and the Hong Kong Design Institute (HKDI) co-organised a two-hour roundtable discussion entitled ‘The Future of Sustainable Fashion Education’ which took place at HKDI. The roundtable objectives were to review the current practices of sustainable fashion education, to explore the problems experienced in integrating sustainability education into the higher education fashion curriculum and to offer recommendations to educators. This report outlines the main findings from the roundtable discussion. Click here to download the report.
This free-to-attend one-day educational event provided industry professionals and fashion students with the inspiration, information and tools to implement sustainable practices into their design and business activities. The forum’s Master classes and Keynotes gave participants the opportunity to learn from the world’s thought-leaders and experts in the fields of sustainability in fashion design, sourcing, marketing and business.
In late September 2014, we organised our highly successful and inaugural Keep Caring Clothing Drive 2014. This was a Hong Kong clothing drive supported by 17 corporate donor partners and reaching over 6000 staff that collected an impressive 1.4 tonnes of unwanted secondhand clothing and accessory donations in order to benefit local environmental and welfare charities and to raise awareness about Hong Kong’s high clothing waste rates.
We have been organising our Get Redressed Pop-up shops since 2013, selling stylish and quality secondhand clothes and accessories at PizzaExpress Hong Kong’s selected restaurants. These well-attended Pop-Ups allow consumers to love and wear more sustainable wardrobes and support our work to reduce waste. All proceeds from these Pop-Up sales are used to fuel our consumer campaigns further.
We are actively organising engaging DIY fashion workshops for consumers to educate them about how they can reduce their clothing waste in a stylish and sustainable way. In these, we have worked with DIY fashion expert, blogger and author, Geneva Vanderzeil, to ensure that our mission to reduce waste was dialogued around dining tables and then driven home into attendees’ wardrobes. Redress continue to provide DIY workshops, follow our facebook page for announcements.
Redress surveyed fashion consumers living in Greater China to discover their attitudes and behaviours around how they consume, use, care and dispose of their clothing. The survey was conducted in order support Redress’ The Get Redressed Challenge, which educates and inspires consumers to change the way they dress. Our survey results reveal that consumers in Greater China are under-utilising much of their pre-existing wardrobe whilst simultaneously continuing to shop for new clothes on a regular basis.
In March 2014, Redress’ founder Christina Dean presented her ‘You are what you wear’ opinions at a TEDx event organised by Hong Kong Baptist University. In her compelling talk, Christina inspires audiences about the importance of how they dress and turns the responsibility for change on consumers, not just the industry.
The Redress Forum was a one and a half day seminar and workshop, supported by HKTDC Fashion Week, bringing together over 100 fashion industry professionals in Hong Kong to address the future of the fashion industry. The event explored the challenges and opportunities faced by Asian and European designers, manufacturers and retailers as they strive to embrace more environmentally sustainable practices to discover the new drivers that will predict the road ahead.
The Get Redressed Challenge was a one-year consumer challenge held throughout 2014 featuring inspiring sustainable fashion outfits worn by people around the world. The challenge informed consumers about the positive impacts their clothing choices, consumer care and wardrobe management can have on the environment and promoted the ‘Redress it, don’t bin it’ concept.
We were frontline at the first ‘All About Sustainability’ educational zone at China’s Intertextile Shanghai Apparel Fabrics trade fair. We presented innovative fashion examples of up-cycling, reconstruction and textile recycling within this inaugural sustainability zone that nourished China’s growing shift to a more sustainable fashion and textile industry.