We dialogued with the ‘Ladies of Luxury’ to address sustainability in the luxury sector, hosted by the KEE Club. The ‘Ladies of Luxury’ is a voluntary and collaborative network formed of senior representatives from a wide range of luxury brands, including Hermès, Gucci, Chanel, Ferragamo and Louis Vuitton that aims to support various community engagement activities.

We worked with celebrity Carrie Lam and The EcoChic Design Award Hong Kong 2011 Winner, Janko Lam, on a consumer focused sustainable fashion workshop at E-max shopping mall. During this, designer Janko reconstructed Carrie’s pre-worn and pre-loved secondhand clothing into ‘new’ pieces to educate and inspire the live audience.

We organised the Undressed: Laundry care Workshop, in collaboration with Miele, to educate consumers about the environmental impacts caused by clothes’ washing, drying and ironing, at Miele’s Exclusive Private Lounge. The workshop focused on the positive steps that consumers can take to lighten the environmental load caused by their washing their clothes.

We co-organised The EcoChic Swish, glamorous clothes swapping event with QueenEco, which took place at John Hardy’s Showroom in Hong Kong. The packed event enabled fashion lovers to swap their pre-worn clothing, with an impressive stock of garments donated by socialites and celebrities.

We presented The EcoChic Singapore Exhibition, containing 10 sustainable couture garments to educate consumers in one of Singapore’s prominent shopping malls, Suntec City Mall.