Consumers

Filtering by: Consumers

KEE CLUB CLOTHING DRIVE 2012
Jan
19
to 20 Jan

KEE CLUB CLOTHING DRIVE 2012

We partnered with the KEE Club to organise a pre-Chinese New Year clothing drive to raise awareness about Hong Kong’s high textile waste rates and to divert unwanted clothing from landfill to local charities. In one day, we collected 200kg of unwanted clothing, accessories and shoes, which we later resold to raise funds for Redress and we distributed additional clothing to Christian Action and Friends of the Earth (Hong Kong).

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REFASHIONING THE INDUSTRY LECTURE
Oct
24
10:00 am10:00

REFASHIONING THE INDUSTRY LECTURE

We gave our ‘Refashioning the Industry’ lecture at the Hong Kong Design Institute. Our lecture focused on three inspiring case studies, representing successful sustainable business, esign and marketing strategies, to inspire a range of students about their respective sustainability roles and potentials within the fashion supply chain.

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LADIES OF LUXURY TALK
Oct
6
10:00 am10:00

LADIES OF LUXURY TALK

We dialogued with the ‘Ladies of Luxury’ to address sustainability in the luxury sector, hosted by the KEE Club. The ‘Ladies of Luxury’ is a voluntary and collaborative network formed of senior representatives from a wide range of luxury brands, including Hermès, Gucci, Chanel, Ferragamo and Louis Vuitton that aims to support various community engagement activities.

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REDRESSED: CELEBRITY SUSTAINABLE FASHION WORKSHOP
Sep
2
4:30 pm16:30

REDRESSED: CELEBRITY SUSTAINABLE FASHION WORKSHOP

We worked with celebrity Carrie Lam and The EcoChic Design Award Hong Kong 2011 Winner, Janko Lam, on a consumer focused sustainable fashion workshop at E-max shopping mall. During this, designer Janko reconstructed Carrie’s pre-worn and pre-loved secondhand clothing into ‘new’ pieces to educate and inspire the live audience.

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UNDRESSED: LAUNDRY CARE WORKSHOP
Aug
8
5:30 pm17:30

UNDRESSED: LAUNDRY CARE WORKSHOP

We organised the Undressed: Laundry care Workshop, in collaboration with Miele, to educate consumers about the environmental impacts caused by clothes’ washing, drying and ironing, at Miele’s Exclusive Private Lounge. The workshop focused on the positive steps that consumers can take to lighten the environmental load caused by their washing their clothes.

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FOREVER REDRESSED AT HARVEY NICHOLS
Jun
21
to 4 Jul

FOREVER REDRESSED AT HARVEY NICHOLS

We presented our the Forever REDRESSED Exhibition at Hong Kong’s Harvey Nichols containing six prominent Hong Kong fashion designers’ reconstructed secondhand garments. Many of our contributing designers sourced their raw materials from Hong Kong’s used clothes recycling bins in an effort to drive consumer awareness about waste reduction and about more sustainable clothing disposal.

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THE 3% MOUNTAIN
Jun
15
to 22 Jun

THE 3% MOUNTAIN

The 3% Mountain was a six meter high installation of creatively displayed secondhand clothes that represented just 3% of the average textile waste going into Hong Kong’s landfills on a daily basis. We exhibited this impressive mountain in June, 2011 at Hong Kong’s iconic Star Ferry.

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