We dialogued with the ‘Ladies of Luxury’ to address sustainability in the luxury sector, hosted by the KEE Club. The ‘Ladies of Luxury’ is a voluntary and collaborative network formed of senior representatives from a wide range of luxury brands, including Hermès, Gucci, Chanel, Ferragamo and Louis Vuitton that aims to support various community engagement activities.
We worked with celebrity Carrie Lam and The EcoChic Design Award Hong Kong 2011 Winner, Janko Lam, on a consumer focused sustainable fashion workshop at E-max shopping mall. During this, designer Janko reconstructed Carrie’s pre-worn and pre-loved secondhand clothing into ‘new’ pieces to educate and inspire the live audience.
We organised the Undressed: Laundry care Workshop, in collaboration with Miele, to educate consumers about the environmental impacts caused by clothes’ washing, drying and ironing, at Miele’s Exclusive Private Lounge. The workshop focused on the positive steps that consumers can take to lighten the environmental load caused by their washing their clothes.
We presented our the Forever REDRESSED Exhibition at Hong Kong’s Harvey Nichols containing six prominent Hong Kong fashion designers’ reconstructed secondhand garments. Many of our contributing designers sourced their raw materials from Hong Kong’s used clothes recycling bins in an effort to drive consumer awareness about waste reduction and about more sustainable clothing disposal.
We organised The Forever Better with Miele Fashion Show, featuring reconstructed secondhand clothes, at Hong Kong’s iconic Star Ferry Watermark venue. The show featured 15 Hong Kong fashion designers’ show-stopping pieces, created using secondhand.
The 3% Mountain was a six meter high installation of creatively displayed secondhand clothes that represented just 3% of the average textile waste going into Hong Kong’s landfills on a daily basis. We exhibited this impressive mountain in June, 2011 at Hong Kong’s iconic Star Ferry.
We co-organised The EcoChic Swish, glamorous clothes swapping event with QueenEco, which took place at John Hardy’s Showroom in Hong Kong. The packed event enabled fashion lovers to swap their pre-worn clothing, with an impressive stock of garments donated by socialites and celebrities.