The 365 Challenge was a one-year secondhand clothing challenge seeing our Founder, Christina Dean, only wearing 100% dumped and discarded secondhand clothes to promote the ‘Redress it, don’t bin it’ concept. Every day from January to December 2013, Christina wore secondhand clothes, working with 12 fashion stylists, their sustainable style-kits and a huge dose of fashion activism to put secondhand clothes on the fashion frontline. The challenge was split into 12 monthly sustainable fashion themes, including capsule wardrobe, durability, repair, DIY, sustainable laundry care in order to showcase 365 inspiring ways to keep clothing waste out of landfill and in the fashion loop. All secondhand clothes were sourced with support of Friends of the Earth (Hong Kong) and TRAID (for August) and most of the clothes (except those favourites Christina just couldn't let go of!) were be sold to raise funds for Redress and Friends of the Earth (Hong Kong).