Redress surveyed fashion consumers living in Greater China to discover their attitudes and behaviours around how they consume, use, care and dispose of their clothing. The survey was conducted in order support Redress’ The Get Redressed Challenge, which educates and inspires consumers to change the way they dress. Our survey results reveal that consumers in Greater China are under-utilising much of their pre-existing wardrobe whilst simultaneously continuing to shop for new clothes on a regular basis.
In March 2014, Redress’ founder Christina Dean presented her ‘You are what you wear’ opinions at a TEDx event organised by Hong Kong Baptist University. In her compelling talk, Christina inspires audiences about the importance of how they dress and turns the responsibility for change on consumers, not just the industry.
The Get Redressed Challenge was a one-year consumer challenge held throughout 2014 featuring inspiring sustainable fashion outfits worn by people around the world. The challenge informed consumers about the positive impacts their clothing choices, consumer care and wardrobe management can have on the environment and promoted the ‘Redress it, don’t bin it’ concept.
For the fourth year running, we have merged two of our favourites – fashion and food – into a deliciously impactful series of educational consumer workshops and secondhand pop-up shops to raise awareness about clothing waste reduction in collaboration with PizzaExpress Hong Kong.
We are actively organising engaging DIY fashion workshops for consumers to educate them about how they can reduce their clothing waste in a stylish and sustainable way. In these, we have worked with DIY fashion expert, blogger and author, Geneva Vanderzeil, to ensure that our mission to reduce waste was dialogued around dining tables and then driven home into attendees’ wardrobes. Redress continue to provide DIY workshops, follow our facebook page for announcements.
We collaborated with Esprit, our The EcoChic Design Award 2012 retail partner, on the ‘Recycled Collection by Esprit’. These recycled textiles collections were designed by The EcoChic Design Award Hong Kong Winner 2012, Wister Tsang, and China 2012, Gong Jia Qi. Combined, their collections retailed in Hong Kong, Mainland China, Taiwan, Singapore, Indonesia, Australia and New Zealand between May to October 2013.
Nearly 100% of textiles are recyclable. Yet everyday, Hong Kongers throw away 217 tonnes of textiles and clothing into our nearly-full landfills. Redress and KEE Club Hong Kong held a pre-Chinese New Year clothing donation drive for a cause in January 2013, collecting approximately 500kg of donations in just one day.
The 365 Challenge was a one-year secondhand clothing challenge seeing our Founder, Christina Dean, only wearing 100% dumped and discarded secondhand clothes to promote the ‘Redress it, don’t bin it’ concept. Every day from January to December 2013, Christina wore secondhand clothes, working with 12 fashion stylists, their sustainable style-kits and a huge dose of fashion activism to put secondhand clothes on the fashion frontline. The challenge was split into 12 monthly sustainable fashion themes, including capsule wardrobe, durability, repair, DIY, sustainable laundry care in order to showcase 365 inspiring ways to keep clothing waste out of landfill and in the fashion loop. All secondhand clothes were sourced with support of Friends of the Earth (Hong Kong) and TRAID (for August) and most of the clothes (except those favourites Christina just couldn't let go of!) were be sold to raise funds for Redress and Friends of the Earth (Hong Kong).
Redress and 12 of #HKFashionBloggers notorious fashionistas joined forces in an effort to rattle consumers’ wardrobes and consciousness about Hong Kong’s high textile waste rates. Did you know that on average we throw 217 tonnes of textiles into Hong Kong’s landfills everyday? Do you know how fashionably fantastic many of the clothes are that we discard?
We presented a collaborative exhibition at Hong Kong’s Interstoff Asia Essential on multi-stakeholders’ approaches to cutting waste out of fashion. Our exhibition shared expertise from NGOs China Water Risk, Greenpeace and carbon management company, RESET Carbon on how textile, water, chemical and energy wastage can be reduced along the fashion supply chain. We showcased waste reducing garments, designed by Esprit, Levis, M&S, Patagonia, Timberland and Reclaim to Wear, to bring this topic to life.
We held a workshop for select Levi Strauss & Co’s Hong Kong staff to brainstorm sustainable fashion design. In this interactive workshop, we provided a lively overview of sustainable fashion design and introduced an unusual challenge, where Levi Strauss & Co’s staff picked their way through bags discarded used clothes to challenge their staff on ‘Why do people throw away so many clothes?
We organised and moderated this interactive panel discussion at HKTDC Fashion Week. The panel explored the fashion designer’s influential role in minimising a garment’s environmental impact through textile waste reduction. It highlighted the techniques, trends and business opportunities in reducing textile waste through sustainable fashion design.
The '15/30 The Capsule Wardrobe Project' challenged consumers to wear only 15 items of clothes for 30 days in an attempt to promote conscious wardrobe management and clothing waste reduction. The project has kicked off in Hong Kong by T Like BubbleTea and was joined by consumers all over the world.
We partnered with the KEE Club to organise a pre-Chinese New Year clothing drive to raise awareness about Hong Kong’s high textile waste rates and to divert unwanted clothing from landfill to local charities. In one day, we collected 200kg of unwanted clothing, accessories and shoes, which we later resold to raise funds for Redress and we distributed additional clothing to Christian Action and Friends of the Earth (Hong Kong).
We gave our ‘Refashioning the Industry’ lecture at the Hong Kong Design Institute. Our lecture focused on three inspiring case studies, representing successful sustainable business, esign and marketing strategies, to inspire a range of students about their respective sustainability roles and potentials within the fashion supply chain.
We dialogued with the ‘Ladies of Luxury’ to address sustainability in the luxury sector, hosted by the KEE Club. The ‘Ladies of Luxury’ is a voluntary and collaborative network formed of senior representatives from a wide range of luxury brands, including Hermès, Gucci, Chanel, Ferragamo and Louis Vuitton that aims to support various community engagement activities.
We worked with celebrity Carrie Lam and The EcoChic Design Award Hong Kong 2011 Winner, Janko Lam, on a consumer focused sustainable fashion workshop at E-max shopping mall. During this, designer Janko reconstructed Carrie’s pre-worn and pre-loved secondhand clothing into ‘new’ pieces to educate and inspire the live audience.
We organised the Undressed: Laundry care Workshop, in collaboration with Miele, to educate consumers about the environmental impacts caused by clothes’ washing, drying and ironing, at Miele’s Exclusive Private Lounge. The workshop focused on the positive steps that consumers can take to lighten the environmental load caused by their washing their clothes.
We presented our the Forever REDRESSED Exhibition at Hong Kong’s Harvey Nichols containing six prominent Hong Kong fashion designers’ reconstructed secondhand garments. Many of our contributing designers sourced their raw materials from Hong Kong’s used clothes recycling bins in an effort to drive consumer awareness about waste reduction and about more sustainable clothing disposal.
We organised The Forever Better with Miele Fashion Show, featuring reconstructed secondhand clothes, at Hong Kong’s iconic Star Ferry Watermark venue. The show featured 15 Hong Kong fashion designers’ show-stopping pieces, created using secondhand.
The 3% Mountain was a six meter high installation of creatively displayed secondhand clothes that represented just 3% of the average textile waste going into Hong Kong’s landfills on a daily basis. We exhibited this impressive mountain in June, 2011 at Hong Kong’s iconic Star Ferry.
We co-organised The EcoChic Swish, glamorous clothes swapping event with QueenEco, which took place at John Hardy’s Showroom in Hong Kong. The packed event enabled fashion lovers to swap their pre-worn clothing, with an impressive stock of garments donated by socialites and celebrities.